Matte vs. Dewy: Choosing Your Finish

Match your foundation finish to your skin type for a base that looks like skin.

Getting this right starts with observation, not guesswork. Take your time in natural, indirect light — midday near a window works best — and avoid comparing swatches under warm indoor bulbs, which can skew every shade toward gold.

If you're using your AI Beauty Match results as a starting point, treat the recommended shade as your center point rather than a single fixed answer: skin can shift slightly with the seasons, so it's worth re-scanning every few months, especially after a summer tan fades or in the depths of winter.

When in doubt, our Beauty Match workspace can re-analyze your profile in under a minute — head back to your Beauty Profile any time for an updated read.